Loyal to the brands
they love and need

Single parents are often more loyal customers as they deeply value brands that understand their unique challenges and provide practical, reliable solutions. With limited time and resources, they tend to stick with products and services that simplify their lives and meet their families' needs. 

1 in 2 single parent families live in poverty

According to a study by Save the Children, almost one in two children in single parent families in the UK live in poverty.

More of the traits your brand needs

More Seasonal

Single parents align their purchases with seasonal needs, prioritizing holidays, school years, and family milestones.

More Vocal

Single parents are often more vocal consumers, sharing trusted recommendations within their networks and communities.

More impact

Single parents are a deserving yet under-served social impact group. Supporting them directly benefits their children’s well-being and future along with the society they are part of.

More consistent

Single parents have repetitive routines, making them loyal to reliable products and services that fit seamlessly into their busy routines.

Commited parent
purchasing power

Single-parents have an unwavering dedication to providing the best for their children. They will often go above and beyond to ensure their kids have everything they need even if finances are tight. From education and healthcare to meaningful experiences, the primal urge to provide for their
kids is unrivalled by other audiences.

Become a partner

By offering SPOTS card discounts, your brand could have an impact on thousands. Get in touch today to be featured by emailing:

Brands@spotscard.co.uk

Brand and site design by Andy Lester